Selling Guide

1. Carry out a proper property valuation

The first step to selling well is setting a realistic, competitive asking price. This means analysing similar homes in the same area, considering size, orientation, condition, floor level, views, terrace, parking, communal areas and current demand. Listing too high can reduce interest over the weeks and force later price reductions. Listing too low can cost you money. A professional valuation or market analysis by Inmolux will help you understand the true value of your home in Alicante and make decisions with confidence.

2. Prepare the property before publishing

First impressions matter. Before putting the home on the market, tidy up, depersonalise, fix minor defects, repaint in neutral tones if needed and maximise natural light. In Alicante, brightness, orientation, terraces and a sense of space are especially valued by buyers. Opening shutters, clearing spaces and attending to detail can make a real difference in photos and during viewings. A well-presented home generates more interest, feels more valuable and helps buyers imagine living there.

3. Invest in photos, video and the listing

Photos are the buyer's first filter. Professional photography can determine whether someone books a viewing or moves on. The listing should include high-quality images, video or a virtual tour where appropriate, and a clear description highlighting strengths: orientation, views, terrace, parking, communal facilities, proximity to services, transport, schools, the beach or the city centre. Strong visual presentation helps your home stand out on portals and attracts more qualified buyers.

4. Have all documentation ready

Having paperwork ready from the start speeds up the sale and builds buyer confidence. Before you begin, prepare:

• Title deed.
• Up-to-date land registry note (nota simple).
• Energy performance certificate.
• Property tax (IBI) receipts.
• Community charge receipts.
• Certificate confirming community fees are up to date.
• Details of any outstanding mortgage.
• Second-occupancy licence, if applicable.

Being fully prepared avoids delays with the deposit contract, the buyer's financing and completion at the notary.

5. Design an effective marketing strategy

Publishing on a single portal is not enough. To sell successfully you need a commercial plan adapted to the property type, area and buyer profile. A strong marketing plan should combine national and international portals, qualified buyer databases, social media, targeted campaigns, professional photography, video, virtual tours and performance tracking. At Inmolux we design a tailored strategy for each home to maximise visibility and attract genuinely interested buyers.

6. Manage viewings and negotiation well

Viewings are one of the most important stages. The home should be tidy, bright and ready for every appointment. Flexibility with viewing times also helps. It is important to pre-qualify buyers to avoid unsuitable visits and focus on those with a real intention to purchase. In negotiation, price is not the only factor: payment method, timelines, financing, terms and buyer reliability all matter. Once terms are agreed, a deposit contract (arras) is signed, setting price, deadlines, amounts paid and conditions before notarial completion. Deposits often represent around 10%, though this can vary by agreement.

7. Control costs and complete the sale

The sale is formalised before a notary. Before that point, sellers should be clear about taxes and costs involved. Typical seller costs may include municipal capital gains tax, personal income tax on capital gains, mortgage cancellation if applicable and other transaction-related expenses. Professional guidance at this stage helps avoid mistakes, delays and financial surprises. At Inmolux we support owners throughout the process, from initial valuation to signing at the notary.

Sell your home in Alicante with confidence

Selling a property is not just about finding a buyer. It means valuing correctly, presenting the home well, reaching the right audience, negotiating with confidence and completing the transaction without complications. At Inmolux we are:

• Licensed API members. Registered Real Estate Agents (API 1044).
• RAICV members no. 0926. (Register of Estate Agents of the Valencian Community).
• Exclusive QRE members. (Real Estate Quality Network).

At Inmolux we know the Alicante property market and help owners sell their homes with a professional, personalised, results-driven strategy.