Location remains the most decisive factor in valuing a home. It is not only the area that matters, but also the street, orientation, noise, views, access, nearby services and neighbourhood dynamics. In Alicante, proximity to the sea, connection to the city centre and the specific demand in each area directly influence perceived value and how quickly the property sells.

The year of construction matters, but it does not determine a home's value on its own. An older building that is well maintained, with a cared-for façade, lift, updated entrance hall and renovated installations can be very competitive. By contrast, a more recent building with poor maintenance or pending communal charges can lose appeal. That is why valuation should analyse how the building has aged and what investment has been made in its upkeep.

The condition of the property is key to determining its value. Recent renovations, updated installations, kitchen and bathrooms in good condition, joinery, flooring, climate control and insulation directly influence the buyer's perception. A well-maintained, efficient home ready to move into reduces objections, improves its competitive position and can better defend its asking price.

Property typology shapes valuation and sales strategy. Demand does not behave the same for a flat, a penthouse, a ground-floor home with terrace, a semi-detached house or a villa, as each attracts a different buyer profile. This difference affects price, expected time to sell, negotiating room and how the property should be presented on the market.

Differentiating features can significantly increase a home's appeal and improve its position against similar properties. A terrace, good orientation, open or sea views, parking space, floor level, functional layout, outdoor areas, pool, storage room or extras such as underfloor heating and efficient climate control are factors buyers see as added value. These features are not always reflected in square metres alone, but they can justify a higher pricing strategy when they match real demand in the area. In a professional valuation, it is essential to identify which attributes make the property stand out and how to communicate them effectively in marketing.

The right price depends on the real market moment in each area. Available supply, active demand, buyer profile and direct competition define the most appropriate launch range. Analysing these factors makes it possible to set a competitive price, attract qualified viewings from the start and prevent the property from losing interest in the market.